DiscoverFederal Sales and Government Contracting (Neil McDonnell)How to Create Win Themes That Make Federal Buyers Choose You
How to Create Win Themes That Make Federal Buyers Choose You

How to Create Win Themes That Make Federal Buyers Choose You

Update: 2025-11-08
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Description

Most proposals sound the same in the federal market.

Great ones stand out because of clear Win Themes.

A Win Theme ensures all of your activity leads to differentiating your company in a way buyers will value.

In this training, you'll learn:

• What are Win Themes

• How Win Themes strengthen proposals sent to federal buyers

• Simple framework you can follow to create your own Win Theme
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How to Create Win Themes That Make Federal Buyers Choose You

How to Create Win Themes That Make Federal Buyers Choose You

Neil McDonnell–GovCon Chamber