I am incredibly fortunate to do get to do what I do. I’m even more fortunate that I’m surrounded by amazing people every single day. And I’m tremendously thankful for… The post The Five Things I’m Thankful For This Year (Episode 475) appeared first on Tim Peter & Associates.
I’ve been talking about the idea of “the brand is the prompt” for a while now. But I think now would be helpful to dive into what that means in… The post What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474) appeared first on Tim Peter & Associates.
We’ve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT… The post Revisiting Will Agentic AI Kill Your Content Marketing? (Podcast) appeared first on Tim Peter & Associates.
With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to… The post Rethinking Your Website in the Age of AI (Episode 473) appeared first on Tim Peter & Associates.
I’m generally bullish on AI and its potential benefits for customers and brands. What I’m less bullish about are all the folks essentially telling you that AI will make you… The post In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472) appeared first on Tim Peter & Associates.
Are you as sick as I am of hearing people claim that SEO is dead? I mean, c’mon. How is that we keep regurgitating the same foul nonsense to drive… The post Revisiting “The New SEO” (Podcast) appeared first on Tim Peter & Associates.
I assume most people know that Google makes almost all of its money from ads. And, in practice, those ads are based on clicks. Paid clicks. That fact means that… The post Revisiting the Real Story of AI and Zero-Click Search (Thinks Out Loud Podcast) appeared first on Tim Peter & Associates.
OpenAI just introduced Instant Checkout and apps in ChatGPT, allowing customers to buy products and services directly within the AI. This is, as they say, “the next step in agentic… The post Are ChatGPT’s Apps Good for Your Business? (Episode 471) appeared first on Tim Peter & Associates.
Google has now added agentic AI to Chrome and in its Search Labs. Google has enormous reach with these tools, which means your customers could start using them almost any… The post Will Agentic AI Kill Your Content Marketing? (Episode 470) appeared first on Tim Peter & Associates.
Whether you want to call it SEO, AEO, AIO, GEO, or something else altogether, it’s clear that search is changing… or is it? Yes, customers are using AI answer engines… The post The New SEO? (Episode 469) appeared first on Tim Peter & Associates.
While Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, I’m convinced that the big winner in the antitrust trial is… Google. And, to a lesser extent,… The post Google’s Antitrust Case: A Win for Big Tech? (Episode 468) appeared first on Tim Peter & Associates.
For all the talk about zero-click search, folks seem to keep overlooking one of its key consequences: How Google (and others) will make money. In short, Google can’t survive in… The post AI and Zero-Click Search: The Real Story (Episode 467) appeared first on Tim Peter & Associates.
Agentic AI is almost certainly going to be huge… and probably soon. Early versions of agentic AI already exist today. Some of them even work pretty well. And the early… The post The Rise of Agentic AI Among Your Customers (Episode 466) appeared first on Tim Peter & Associates.
Unlike a lot of folks, I’m not convinced that AI agents are the end of brands. Sure, there’s a risk. But I still believe most customers will choose brands that… The post Revisiting The Brand is the Prompt (Thinks Out Loud) appeared first on Tim Peter & Associates.
Google seems scared. Customers seem ready to jump. Behaviors are shifting fast and furious. While I tend to think Google is in the best possible position to win the AI… The post Revisiting AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud) appeared first on Tim Peter & Associates.
Does it seem like you are destined to fall behind when it comes to AI? I know for many marketers and e-commerce professionals, especially at small or mid-sized businesses, it… The post Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.
You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way… The post Revisiting Google Closes the Gate (Thinks Out Loud) appeared first on Tim Peter & Associates.
One of my favorite facts about the internet is that people will always tell you when you’re wrong. Seriously. It’s a feature, not a bug. Because when that happens, it… The post The Brand is the Prompt (Thinks Out Loud 465) appeared first on Tim Peter & Associates.
Apple told us at their WWDC that they’re seriously rethinking how they use AI on their devices, largely because they way they’s previously announced AI on their devices straight up… The post Revisiting Is Apple Dropping Google? What Does That Mean For Your Business? appeared first on Tim Peter & Associates.
Mary Meeker’s latest report is out and it’s all about artificial intelligence. It’s a brilliant report. But it’s missing why all of these changes matter for marketers and e-commerce/customer acquisition… The post AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud 464) appeared first on Tim Peter & Associates.