I’ve been talking about the idea of “the brand is the prompt” for a while now. But I think now would be helpful to dive into what that means in a lot more detail. Why? Because too many folks seem to think that AI agents and answer engines will always come between you and your customer.

I don’t believe that has to be true.

I’ve studied how we can build brands beyond Big Tech for over 20 years. That’s the core of what Digital Reset is all about. And while AI is different, I believe that the only way that AI will always get between us and our customers is if we let it.

So, what does “the brand is the prompt” really mean for your business? That’s what this episode of the podcast is all about.

Here are the show notes for you.

What ‘The Brand Is the Prompt’ Really Means for Your Business — Headlines and Show Notes

Show Notes and Links

• Mark Schaefer on the most important "soft skill" in the AI Era where he talks about Amazon limiting the number of books that a person can self-publish to three per day.


• The Brand is the Prompt (Thinks Out Loud 465)


• My original post about “The Brand is the Prompt” on LinkedIn


• In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472)


• Are ChatGPT’s Apps Good for Your Business? (Episode 471)


• Will Agentic AI Kill Your Content Marketing? (Episode 470)


• The New SEO? (Episode 469)


• AI and Zero-Click Search: The Real Story (Episode 467)

Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech

Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today.

Past Appearances

Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of "Digital Reset"

Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:

• A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.


• Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including:
  
  
  
  • Customer Focus
  
  
  • Strategy
  
  
  • Technology
  
  
  • Operations
  
  
  • Culture
  
  
  • Data
  
  
  
  

Best of Thinks Out Loud

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Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

Technical Details for Thinks Out Loud

Recorded using a Shure SM7B Vocal Dynamic Microphone and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 20m 10s

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